As Executive Producer, Shelby works from conception through execution, creatively and consistently to produce content, commercials, VR, films and documentaries for all media. With over 20 years of production, event and experiential experience, Shelby has been responsible for all facets of executive management. While collaborating with a multitude of Fortune 500 companies, advertising agencies, philanthropic organizations, Shelby brings a keen understanding of technology, media and storytelling, to every project.

Stemming from his background as a photographer, copywriter and with a degree in tv/radio/film - Shelby's forward leaning vision, strategic and management skills, enable creative problem solving. While working cooperatively with networks, brands, media corporations and advertising agencies, nationally and internationally, Shelby has successfully collaborated to manifest every aspect of production, including but not limited to: strategy for technology, film, commercial, content, ideation, script + creative development - including client, crew + agency relations, union negotiations, budgeting and distribution.

Traveling the globe, but always calling New York home, Shelby is a husband + a father of two beautiful girls.