SHELBY ROSS // Executive Producer

MANAGING PARTNER + EXECUTIVE PRODUCER // Roles + Responsibilities:

• Mentor brand, client and agency relationships, creative services and profitability.

• Negotiate millions of dollars in revenue in production through distribution, annually. 

• Manage hundreds of Employees, Staff, Freelancers, Strategy, Creative, Sales, and Publicity.

• Organize profitability marketing reports and production highlights, performance and conversion.

MANAGING PARTNER/EP // Group Thrpy

Co-Founded: 2020-Present Awards: Emmy Winner

• Group Thrpy specializes in crafting authentic human stories with a unique visual style, offering creative support to brands, agencies, and across production, direction, and post-production .

• Our collaborative approach spans all platforms, fostering creative partnerships and impactful storytelling.

• In 2023, we expanded our acclaimed talent roster, now featuring not just Emmy winners but also Academy Award and international award-winning directors. We aim to craft experiences that contribute to a better world — one that's more creative, diverse, and sustainable.

EXECUTIVE PRODUCER // Sibling Rivalry Studios

Duration: 2016-2020 Awards: Promax, AICP award

• In less than 4 years, quadrupled largest divisions revenue, multi-million annually.

• Managed, increased brand and client direct opportunities.

• Work with some of the largest brands in the world.

EXECUTIVE PRODUCER // Fine Films

Duration: 2013-2016

• Tripled the revenue for this film company by bringing in major commercial clients.

• Dramatically increased number of retained clients and profitability.

• Co-Producing a Broadway Play, that is currently in development.

EXECUTIVE PRODUCER // Persuade + Influence

Duration: 2010-2013

• Grew multi-year partnerships and distribution of content.

• Created experiential campaigns, films, videos, and digital media. 

• Identified director + creative talent, contributing to growth in revenue.

EXECUTIVE PRODUCER/PRODUCER // Rabbit Content

Duration: 2008- 2010 Awards: AICP, Clio, Art Directors

• Managed brand, client + agency relationships.

• Manage sales, PR, press and archiving of digital assets.

LINE PRODUCER // Various ‘A’ list Production Companies

Duration: 1996- 2008 Awards: Cannes Lion, AICP, Art Directors, One Show + Golden Turd

• Produced over 500 commercials, films, social and experiential content.

• Worked with more 50 production companies, agencies, brand and clients.

BOARD MEMBER // Association of Independent Commercial Producers

Duration: 2019-2021

• Member of Industry setting board that establishes protocol, rules, and regulations for conduct.

STILL PHOTOGRAPHER // Getty Images

Duration: 1996-Present

• Getty Images hosts photographic work for purchase, distribution, licensing and gallery shows.

View The Portfolio

Noteworthy Partnership:

• Northrop Grumman: Collaborated to create long-form content, website, developed Space Telescope + NASA film.

• HPE: 5-year collaboration with internal communications team to create content for all platforms, events and media.

• &Design: Produced, Wrote, Developed, 4 part VR/AR interactive series about intersection of technology and design. In collaboration with Samsung + Paola Antonelli, Lead Curator MoMA, as part of the launch Samsung’s Episodic Pilot Series Program.